Which is exactly what we do at Me4U - as evinced by some of the recent projects we have undertaken and partnerships we have entered into.
o Identification of suitable mobility partners for a mobile operator to increase sales of mobile data services in the UK.
o Identification and qualification of distributors and resellers - throughout Europe - to establish an indirect European business to complement a hardware vendor’s direct selling business.
o Identification and qualification of ECM capable partners to sell the document management product portfolio of a European ECM vendor.
o Critique the partner program of a large telecoms operator and suggest enhancements that would ensure partner status, associated qualification criteria and benefits were logically structured and clearly delineated, and deliver a coherent channel experience.
o Development of a new business area for a UK distributor based on offering ‘white labelled’ managed security services to its resellers.
o Comprehensive strategic review for the UK division of an international reseller that delivered new business initiatives to grow their business.
o Holistically assessed how a mid-sized international company measured the performance of its business and organisational efficiency and recommend how this could be improved and optimised by focussing on, and efficiently measuring, a set of critical Key Performance Indicators (KPIs).
o Participated in a study to assist a global communications vendor to more effectively penetrate the SMB market. Entailed a fundamental review of the SMB customer, the dynamics of the SMB market, and what the vendor needed to do to be successful in the market.
o Participated in a project for a global networking vendor to study the post-sales services/warranties, partner expectations and best practices in the SMB market.
o Participated in an exercise to compare the benefits of partnering with five global communication vendors by interviewing reseller partners of these vendors in six European countries.
o Benchmarking the technical support services of an international software company with direct competitors and other IT companies in adjacent markets, and recommending service enhancements.
Hardware Supply Chain
o Undertook a research study for a global software security company to identify and appraise a number of third party companies to determine those best equipped to provide the end-to-end supply chain services to enable it to develop and launch a portfolio of hardware-based security appliances.
In-flight Credit Card Authorisation
o Commissioned by a division of a global telecom operator to gain further knowledge of and insight into in-flight shopping – the trends, dynamics, systems and requirements - with the aim of assisting it to determine the feasibility of developing and deploying an in-flight authorisation capability for the airline industry.
Measuring Channel Sales Effectiveness
o Development of a tool that provides a rigorously objective and quantifiable measure of the sales effectiveness of channel partners enabling vendors to objectively compare their channel partners and recognise where improvements can to be made to increase selling strength and market performance. For more information send an email to Me4U using the contact details.
Business with Vendors
o Undertook a survey amongst ICT resellers in the UK to determine what vendors must do to gain the reputation of ‘easy-to-do-business-with’. Resellers were asked to indicate the importance they attached to, or experience of, sixty-three attributes covering key aspects of the reseller/vendor relationship. For more information send an email to Me4U using the contact details.
o To extend our services and capability, and provide greater in-country presence in the markets we serve, we have formed strategic alliances with two European channel-centric business consultancies.
e-Quatium to increase our capabilities in the Iberian Peninsula and EQSOR to provide coverage in Scandinavia, Benelux, Germany, Austria and Eastern Europe.